
In a few months JAILHOUSE GLOCK releases. You would think that since I’ve known this for –well, forever—that I
would be better organized with the promo that I’ll have to do. In the past when I've had a book release, I would already have a six week schedule of marketing set up as well as a blog tour,
several signings, and lots of contests and Facebook announcements. I remember being exhausted by the time I was finished, and I vowed never to do that again.
Apparently, publishing books is like childbirth—you forget how
bad it really was until you’re smack in the middle of it again. I was all
geared up to send out pleas for friends to have me on their blogs when I
realized I have not budgeted much time for that. I just signed another two book deal and have a June deadline for the first book of that contract.
Plus, I am going to Malice Domestic in Bethesda the first week in May, to Marco Island for a week with my Bunko buddies the third week, and on a 7-day cruise with my family in June. There is no way I could fit in a grueling
blog tour like I did way back when.
Then I read an interesting blog. Although it’s about the top
self published authors who earn the most money, I found one very interesting
point among the ten points listed that I swear was a gift from heaven to me.
(Thank you, St. Jude.)
The Top Earners group
spent more time writing than they did marketing, and those in the group who
spent the least time marketing were making the most money. Out of all
respondents, those who spent the most time marketing
earned the least.