The BIG Goof - #LongLiveLongmire
A few weeks ago, word filtered through that the superb Western, Longmire, had been cancelled at the end of three seasons.
I was shocked! So were a lot of other folks.
I began watching this superb show because it wasn’t about Housewives, or chef cook-off, or a badly behaving bridezilla. Nope, Longmire was about a sheriff, his staff, family, and friends who lived in a small Wyoming town. The series is based on the books written by Craig Johnson.
The show averaged 5.6 million viewers. Isn’t that a lot of people? More viewers than “Mad Men” and “Justified” according to a Wall Street Journal article. Wall Street Journal
Yes, but it seems the viewer-ship is primarily older viewers—the average age of 60 versus 48. According to the Wall Street Journal article, “Longmire’s fate is reflective of two growing trends in the television industry-the obsession of advertisers with younger viewers and the desire of TV networks to own as much of their content as possible.” An executive at the network said, “...we genuinely loved the show, but the audiences in the key demographics just weren’t there.”
Someone told me the advertisers target young people who spend more. Really? Because I remodeled a house and bought furniture recently. Purchased a new car. Acquired two dogs and their accouterments. I buy groceries. I eat at restaurants. I go to a movie every week. I buy books, magazines and newspapers. Probably do more than the youngsters in my family.
*Am frustrated*. Guess I’ll check in on “Dancing with the Stars” and “Survivor.”
Feel free to tweet: #LongLiveLongmire
Join the Longmore FB posse at: https://www.facebook.com/LongmirePosse
Are advertisers only interested in youngsters and not the large population of baby boomers?
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